The growth in digital marketing indicates the future of digital marketing in India is going to shift the entire set of marketing strategies. No one can deny the fact that the future scope of digital marketing in India will reach new heights and provide promising opportunities across the country.
future scope of digital marketing in India
1. The Artificial Intelligence
Artificial Intelligence has become the technology that helps businesses in many ways. For example, knowing consumer behaviors, allows search engines to work with more precision and provide personalization.
2. Content Marketing
Never underestimate the power of content! Quite filmy but that’s entirely true. Social media, Google Ads are all fine to boost the marketing strategies to promote a brand. But for now and future Content is the King!
3. Augmented Reality
By 2024, it is predicted that the number of mobile AR users will increase to 1.73 billion from 800 million. AR is not exclusive to the gaming industry, it is considerably contributing to building the future of digital marketing in India.
4. Generation of Instagram
Recently, Instagram and TikTok, these two platforms lead off social commerce. These have become the new e-commerce tool for businesses and influencers too. And as a result, more people are shifting to Instagram. According to October 2021 data, India has over 200 million users on Instagram. Out of it, half of users interact with shopping brands profiles daily.
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